As organizations prioritize developing quantity of content over quality, opportunities are blossoming for the smart marketers who can provide both quality content, and guidance through the jungle of options to their leads who are searching for their "perfect" solution.
Although more and more content is being produced, it's consumption fails to help marketers understand where their leads are in the buying process. That's because the vast majority of organizations have NO CONTENT STRATEGY! They are just producing content that leaves their leads swimming around at the top of the funnel.
Don't be like your competitors! This guide shows you how to design content pathways that will engage AND guide your leads through their buying process. End result? You will be closing more deals.